A new pair of shoes: Yellow Shoes rebranding
The saying goes that “it was all started by a mouse”—and there’s a lot of truth to that—but it was also created by people. At Disney’s Yellow Shoes, we are makers, we are doers, we are dreamers, and we push the world forward. Inspired by Swiss design and Walt Disney’s rule-breaking attitude, this logo concept was created to rebrand Yellow Shoes Creative Group to become Yellow Shoes Content Group and was presented to the VP of Global Creative for Walt Disney Parks & Resorts.
Brainstorming:
Moodboard:
Logo Concepts:
Creative Director: Will Gay | Character Illustrator: Ducky Williams
©Disney
